Knoxville Auto Show

Free Admission Compliments of

March 15-17, 2024

Fri/Sat: 11am-7pm | Sun: 12pm-6pm

Iowa Events Center  Hy-Vee Hall

730 4th St, Des Moines, IA 50309

The All Iowa Auto Show returns in March 2024 featuring dozens of manufacturers and auto dealers displaying brand new makes and models under one roof downtown Des Moines at the Iowa Events Center Hy-Vee Hall. Our goal for this event is to provide the exclusive and exciting opportunity to see the latest vehicles with zero sales pressure. Plus, attendees have the chance to win great door prizes!

Don’t miss the 2024 All Iowa Auto Show featuring the newest vehicles on the market.

Huge shoutout to our preferred detailing team of the 2024 Auto show, Protective Solutions!

Make sure to connect with Rudi and his team specializing in automotive wrapping, window tinting, and ceramic coating.

Protective Solutions – 2024 All Iowa Auto Show Preferred Detailer

Auto Show Countdown








Test Drives

Click here to pre-register to test drive a Chevrolet at the All Iowa Auto Show!

Participating Brands

Event Sponsors

Tickets and Parking

Ticket Information Coming Soon

The event is being held downtown Des Moines at the Iowa Events Center. All parking is paid parking unless otherwise specified by the city. Please refer to the city of Des Moines website here for more information on rates and availability. 

2024 Schedule of Events

Middle of the Map – Hot Rods & Tattoo Section – All Weekend

Check out our newest section partnership with Middle of the Map Tattoo convention all weekend featuring Pin-up appearances, artist owned classics & hot rods, and live tattooing! More details coming soon!

Iowa Clean Cities Coalition- EV Summit – All Weekend – 3 PM Daily

For our second year, the Iowa Clean Cities Coalition will present a daily, EV Summit discussing all there is to know around an EV lifestyle in Iowa. Summit will begin promptly at 3 PM each day!

The summit will take place nestled between the latest EV models on the market and will include a Q&A following each short, 15 minute presentation with a local EV expert.

Details and full daily schedule below.

Iowa State Patrol- Seat Belt Convincer & Crashed Chevy Camero Exhibit- All Weekend  

The Iowa State Patrol will be on site with their Seat Belt Convincer giving the public the opportunity to experience a 5 mph head-on collision. The convincer will show riders the importance of wearing a seat belt.


Appearance from Alpha – Iowa Wolves – Friday, 5:00 PM – 6:30PM

Join Alpha from the Iowa Wolves for photo opps and autographs on Friday, March 15th from 5:00 PM – 6:30 PM 

Appearance from Benny – Spare Time Entertainment Mascot – Friday, 11 AM – 5 PM

Benny from Spare Time Entertainment Center will be at the show handing out exclusive coupons and posing for pictures! 

Iowa Barnstormers Storm Chasers Dance Team – Saturday & Sunday 12 PM- 2 PM

The 2024 Barnstormers Storm Chasers Dance Team is locked in to make an appearance during the show. More details on their visit to come soon.

Iowa League of Heroes – Sunday, 1PM-3PM

The Iowa League of Heroes will be joining us on Sunday from 1-3PM in our Hot Rods and Tattoo’s section. Join us for photo ops with your favorite superheroes!

Family Day is Sunday, March 17th

See a full agenda of family day events and activities in the Family Day section below!

Brought to you in partnership with Premier Chevy Dealers

EV Summit 2024

Join us for short, 15 minute presentations from each presentor with most presentations including a short Q&A while we transition to the next speaker! Hit each drop down to the right for the speakers topic and link to their website.

Daily - Starting at 3 PM

Iowa DOT - Friday Only

Join the Iowa DOT while they discuss the growth of EV’s and  infrastructure funding in the state of Iowa.

Iowa Clean Cities Coalition - Daily

Join the Iowa Clean Cities Coalition in discussing resources for those considering an investment in an electric vehicle!

Premier Chevy Dealers - Daily

Join the Chevy team as they review their current and upcoming EV lineup

Tri-City Electric Co. - Daily

Join Tri-City Electric while they discuss all of your questions on home charging and installation

City of Ames - Friday & Saturday Only

Join the City of Ames to discuss their experience as a EV host city and learn about rebates available to their customers

Polk County - What's Next, Central Iowa - Saturday Only

Join Polk County to discuss environmental impacts of EVs vs gas vehicles

Turn On Green - Sunday Only

Join Turn on Green to discuss EV adoption through charger deployment


Family Day – Sunday, March 17th, 2024

Premier Chevy Booth

Indy Pace Car Appearance - All Day
Goodie Bags including coloring books - While Supplies Last

First come, first serve to consumers who fill out a lead form.

Blank Park Zoo Exhibit & Animal Ambassador Appearances - 12-3 PM

Join the Blank Park Zoo booth space within the Premier Chevy Dealers exhibit from 12-3 pm featuring an animal presentation from 1-1:30 pm

Cy- Iowa State University Mascot Appearance - 1:30-3 PM

Join Iowa State University’s mascot Cy in the Premier Chevy Dealer booth from 1:30 – 3

Cubbie Bear Appearance - 2-3 PM

Join Cubbie Bear from the Iowa Cubs from 2-3 pm within the Premier Chevy booth

Hot Rods & Tattoos Section

Temporary St Patrick Day themed tattoos - While Supplies Last

Channeling our inner Irish, free temporary Irish themed tattoos. While supplies last.

Iowa League of Heroes - 1-3 PM

Meet your favorite superheroes from 1-3PM for pictures and autographs!

Contact Us

Interested in hearing more about sponsor or vendor opportunities, have questions about the event or just want to say hello? Contact us using the form and we’ll respond as soon as possible. We look forward to hearing from you!


Knoxville Auto Show

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